News about our news?
In early December 2016 we sent out our first digital newsletter. The service we use also provides the website platform for judandjannews.com -- the site you're on right now as a matter of fact.
Linking articles that are briefly featured in our eLetter allows us to provide greater insight and more information here. Our first letter went out to 349 email addresses that we had collected over the years from donors, supporters, friends and family. We weren't sure they were all current addresses and in fact they weren't. Only 305 emails were actually received by people on our list.
Of that group 67% opened the email link and read our letter. Now you might think that would be a little discouraging. It's not! It turns out that people who provide eLetter services keep very good track of how they are used. The average open rate over all eLetter services in the non-profit sector is 24.9%.
There are only three other categories that exceed that level of open rate: sports, government and hobbies. Hobbies is the highest average at 28.4%. One extrapolation from those figures is that our readership is two-and-a-half more times interested in reading our news online than most people show interest in pursuing their hobbies online. That is encouraging news to us.
A second benefit is something like a "bounce" effect. Not only did 67% of you open our eLetter but nearly a third of you visited the links on our web site, more than once, to learn more. That's called a "click" rate in eLetter parlance. What's the average click rate for non-profit eLetters across various services? It is only 2.76% versus our rate of 27%.
What that means to us is that providing you with digital news is a very worthwhile investment. Right now we are refining our list so that there aren't a lot of undeliverable emails. We would like to add a lot more of our "snail mail" readers to our eLetter list. Why? Because postage is increasingly expensive. Space-wise an 8.5x11 sheet of paper, front and back, can only provide limited information, and with this article --as you can see below -- you can post a comment. Try that with our snail mail newsletter!
If you are reading this news blurb in a post and you want to sign up for our eLetter simply go to http://www.judandjannews.com/newsletter.html and sign up on our form that is posted there.
Thanks for your interest, your prayers and your support!
P.S.: for more info (if you want it) on eLetter stats you can click the button below and visit MailChimps statistical review.
Jud Lamos, February 8, 2017
Jud and Jan Lamos have been in global ministry for over 40 years -- not combined years -- but 40 sequential years together. They have lived in the Middle East, Europe and the Americas and now travel extensively to globalize Mission to the World's vision, values and goals. These blogs add special insight into their lives of service.